Tuesday, 18 October 2011

Welcome to the real world.

Its a well known factor that the value of print in contrast to online news is vastly decreasing in its value to the consumer. I spoke of this a few weeks ago and the effect this would likely have for the future of the good old Newspaper.

And then I spotted the story below last week...

http://www.guardian.co.uk/help/insideguardian/2011/oct/10/guardian-newslist

It backs up my point entirely, would you not agree?

So, The Guardian have decided to open their doors and allow the world to see what really goes on in the mystical world of Journalism...I think its a really great idea. I also love that they are going to use social media massively to their advantage and have mentioned how viewers can give them feedback and tips etc using the famous Twitter #hashtag.

Obviously they cannot reveal everything, but in terms of striking up a bit of publicity and interest in news, its a great way to create some interest, probably not costing a great deal either.

Would this have happened five or ten years ago? Undoubtedly. But it shows yet again, how the Media are having to move with the times by embracing Social Media and using it as a powerful and positive tool.

I will definately be Tweeting #opennews and letting them know my views.

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